Practical lessons from growing businesses.

Every business has different challenges, but many of the same questions. How do you attract more customers? Which activities actually generate revenue? Where is money being wasted? What should you focus on next? This is where we share what we learn from helping businesses answer those questions.

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Business Growth · 6 min read

Most businesses do not have a marketing problem.

When growth slows, marketing is often blamed first. In reality, the challenge may be pricing, positioning, customer experience, reporting, or simply a lack of visibility into what is happening inside the business. We look at how to find the real cause before spending more on campaigns.

Tsotne PipiaChief Strategist

April 2026Read article

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2 articles

Founder Perspectives

When to let someone else take it on.

The signs that growth requires more structure, delegation, and specialist support - and how founders can hand over marketing without losing the plot.

T. Pipia6 min readFebruary 2026Read article

Business Growth

Why sales growth and profit growth are not the same thing.

The difference between growing revenue and creating long-term business value. Confusing the two can lead you to completely different conclusions about how healthy your business really is.

L. Ubilava7 min readJanuary 2026Read article

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Practical lessons from growing businesses.

Most businesses do not have a marketing problem.

When to let someone else take it on.

Why sales growth and profit growth are not the same thing.

Receive new insights directly.

Let’s talk about your business.