Different expertise. One goal.

Businesses do not need five separate agencies. They need the right people working together. Our team brings together specialists across marketing, analytics, finance, and branding to help businesses make better decisions and move forward with confidence.

- Why our structure works

Why our structure works.

Most business challenges do not belong to a single department. A marketing problem might be caused by weak positioning. A pricing problem might actually be a data problem. A sales problem might begin with poor customer communication.

That is why we built a team with different backgrounds that work together around the same business goals. Instead of working in silos, we connect expertise across multiple areas to help clients see the bigger picture.

Business first.

We focus on business outcomes before tactics. Every recommendation should support a clearer commercial objective.

Practical over complicated.

Good ideas only matter if they can be implemented. We aim for solutions businesses can actually use.

Different perspectives.

Marketing, analytics, branding, and web development each see problems differently. Combining those perspectives often creates better answers.

Long-term thinking.

We are not interested in quick fixes that disappear after a few months. We focus on building stronger foundations.

- The team

The people behind the work.

Tsotne Pipia

Chief Strategist

Tsotne Pipia

Tsotne leads strategy at 2ThePoint. His job is to help owners answer the hard questions first: where the business should compete, what to prioritise, what to say no to, and how each decision plays out in the numbers. He has advised more than 500 companies around the world on strategy, business planning, and fundraising, from early-stage teams to established firms planning their next stage. Before consulting he worked in venture capital and corporate banking, reviewing hundreds of business plans and seeing first-hand which strategies hold up under pressure and which fall apart. That experience shapes how he works now: strategy grounded in real numbers, built to be executed rather than admired.

Lasha Ubilava

Chief Financial Analyst

Lasha Ubilava

Lasha brings 9+ years of experience in corporate banking, investment advisory, financial analysis, valuation, and strategy. He has advised companies and investors across 100+ engagements and evaluated 350+ businesses and projects. His expertise combines rigorous financial analysis with practical commercial judgment, helping clients make informed decisions and create measurable business value.

Zuka Nozadze

Chief Marketing Officer (CMO)

Zuka Nozadze

Zuka leads the overall marketing and growth strategy of the company. With 6+ years of experience, including work with international companies across Europe, Asia, and the U.S. markets, he brings a global perspective to business development, positioning, and performance-driven marketing. He is responsible for aligning strategy, marketing execution, and business goals to drive measurable growth.

Elene Piranishvili

Creative Director

Elene Piranishvili

Elene shapes the overall creative vision of the company, turning strategy into strong and consistent creative direction. She has worked with 25+ brands across different industries. With experience in content creation, marketing, and brand communication, she bridges storytelling, strategy, and visual thinking. She is responsible for developing concepts, guiding creative direction across campaigns, and ensuring that all communication feels aligned with the brand's identity and growth goals.

Nuka Chivadze

Art Director

Nuka Chivadze

Nuka is responsible for the visual execution and artistic direction of the company's projects. With 6+ years of experience working with international brands and both corporate and individual clients, she brings strong expertise in branding, visual systems, and design consistency. She ensures that all creative outputs are visually strong, aligned with the concept, and delivered at a high professional standard across all platforms.

Let's talk

Let’s talk about your business.

Whether you need support with marketing, analytics, branding, or your digital presence, we can help identify where the biggest opportunities are.

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